Worldcom forms hi-tech practice

SANTA CLARA, CA and MILAN: Worldcom Public Relations Group, the world's biggest network of independently owned PR firms, has created a technology sub-practice to work on shared client projects and joint new-business pitches.

SANTA CLARA, CA and MILAN: Worldcom Public Relations Group, the world's biggest network of independently owned PR firms, has created a technology sub-practice to work on shared client projects and joint new-business pitches.

SANTA CLARA, CA and MILAN: Worldcom Public Relations Group, the world's biggest network of independently owned PR firms, has created a technology sub-practice to work on shared client projects and joint new-business pitches.

US-based charter firms for the new Worldcom Technology Group (WTG) include The Bohle Company in Los Angeles; Boston-based Clarke & Company; McGrath/Power in Silicon Valley; Morgan & Myers from Jefferson, WI; Padilla Speer Beardsley in St. Paul, MN and the St. Louis, MO-based Standing Partnership. The group is rounded out by a number of agencies around the world, including the UK's Kestrel Communications and The Bristol Group in Newfoundland.

'We are doing this to provide a uniform approach of serving shared global technology clients and pitching for new accounts in a seamless, tightly integrated way, much as they might expect from a multinational firm,' explained Jonathan Bloom, WTG co-chairman and president of McGrath/Powers.

'No longer is public relations a 'one-size-fits-all' endeavor. Instead, technology leaders are seeking global access and local focus - the hallmarks of this group,' he added.

With more than 98 members in 36 countries, Worldcom generated in excess of dollars 153 million in fee revenue last year.



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