VENTURE CAPITALISTS: A venture capitalist is coming for your firm - The venture capitalist hordes are lurking on the fringes of PR. What impact will the coming invasion have on the industry? Ed Strauss reports
In mid-August, a story flashed across the wires about Yazam, a venture capital company that had purchased two Philadelphia-based PR agencies, Gregory Communications and Financial Communications Associates, and merged them into one - Gregory FCA. Despite the fact that finance and public relations have been intertwined since the legendary Ivy Lee pioneered spin control nearly 100 years ago, this was the first time an investment company had purchased a PR subsidiary.