Sunshine receives nod from Brill's as one of media's most influential

NEW YORK: Ken Sunshine, who represents the likes of Leonardo DiCaprio and advises Hillary Clinton, has been named one of the most influential media people of the year by Brill's Content magazine.

NEW YORK: Ken Sunshine, who represents the likes of Leonardo DiCaprio and advises Hillary Clinton, has been named one of the most influential media people of the year by Brill's Content magazine.

NEW YORK: Ken Sunshine, who represents the likes of Leonardo DiCaprio and advises Hillary Clinton, has been named one of the most influential media people of the year by Brill's Content magazine.

The November edition, which hit newsstands last week, lists the industry professionals who have had the most influence during the past year. It includes the likes of CBS chief Les Moonves, who commissioned reality show Survivor.

Surprisingly, Brill's Content editor-in-chief David Kuhn did not select the omnipotent Howard Rubenstein or any of the honchos at PMK, plumping instead for the less well-known Sunshine.

Explaining his rationale, Kuhn said the editors had deliberately picked someone who wasn't a big noise: 'We wanted someone's who influence was out of proportion to the degree to which they are known,' he revealed.

In the piece, Sunshine is described as someone who is equally influential in the world of politics and entertainment, with his role in the controversial DiCaprio interview with President Clinton for ABC News highlighted in particular. ABC News president David Westin denied requesting the interview after pressure from news staffers over celebrities interviewing politicians.

Commenting on his nomination, Sunshine said: 'I was a little embarrassed and surprised. I pride myself on being a hidden persuader.'

When asked whether he thought he was influential, Sunshine responded: 'I've been involved in things that are unique, but I don't have an ego.

I'm modest about what I do,' adding that he had not lobbied to be part of the list.

Kuhn also mentioned Sunshine's advisory role within the Hillary Clinton camp, recalling: 'At a strategic moment in the Clinton campaign, there was talk about her relationship with the Jewish community and she went with Sunshine to his synagogue. It was a very public event.'

Sunshine, 52, has a rich background, and his resume includes a stint as chief of staff to former New York Mayor David Dinkins. His Manhattan-based company, Sunshine Associates, also represents the National Music Publisher's Association and a variety of health firms.

He has just wrapped up a rock benefit for the National Colorectal Cancer Research Alliance, starring Paul Simon, Katie Couric and Rosie O'Donnell.



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