Fisher quits B-M, tyro to take post

CHICAGO: Joe Fisher, the US president/CEO of Burson-Marsteller, has quit after less than a year to 'explore other jobs he might take with (parent company) Young & Rubicam,' according to Burson boss Chris Komisarjevsky.

CHICAGO: Joe Fisher, the US president/CEO of Burson-Marsteller, has quit after less than a year to 'explore other jobs he might take with (parent company) Young & Rubicam,' according to Burson boss Chris Komisarjevsky.

CHICAGO: Joe Fisher, the US president/CEO of Burson-Marsteller, has quit after less than a year to 'explore other jobs he might take with (parent company) Young & Rubicam,' according to Burson boss Chris Komisarjevsky.

Fisher's shoes will be filled by a relative newcomer, Chet Burchett, who has spent the past two years leading the agency's US brand marketing business from Chicago, also serving as president/CEO of Burson's Midwest region. Unusually, Burchett will remain in Chicago for his new role, even though the firm's largest US operations are in New York and Washington, DC.

Fisher denied a report published in the Chicago Tribune that his departure from Burson was connected to the firm's diminishing ties with Citibank.

'That's just not the case at all,' he insisted. He has not lined up another job, and Komisarjevsky said: 'Joe had some other opportunities he wanted to look into.'

Komisarjevsky called Burchett 'a very personal, hands-on director. He's been instrumental in some very strong brand marketing work.'

Burson's US operations account for 55% of the firm's total income,dollars 175 million.



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