Chair hockey games in MA promote furniture, mag

BOSTON: During an ordinary, busy workday in the middle of Copley Square, a 20x40 parquet floor was constructed for a promotional event sponsored by upmarket office furniture manufacturer Herman Miller and Fast Company magazine. But this was no ordinary PR stunt.

BOSTON: During an ordinary, busy workday in the middle of Copley Square, a 20x40 parquet floor was constructed for a promotional event sponsored by upmarket office furniture manufacturer Herman Miller and Fast Company magazine. But this was no ordinary PR stunt.

BOSTON: During an ordinary, busy workday in the middle of Copley Square, a 20x40 parquet floor was constructed for a promotional event sponsored by upmarket office furniture manufacturer Herman Miller and Fast Company magazine. But this was no ordinary PR stunt.

Eight teams of four were outfitted with jersey and sticks and played hockey - while sitting in dollars 800 Herman Miller office chairs.

'People really got into it,' said Sheila Warfield, a PR manager with Herman Miller. 'Even people off the street asked to play.'

The October 6 event was held to promote the launch of Fast Company's TalentLabs, where businesses and individuals meet to share ideas, according to Kirshenbaum, Bond & Partners, the New York-based PR firm that handled the event.

The teams included employees from Guru.com, Hire.com Smash Advertising, WBOS Radio, Weston, BostonCitySearch.com and WTKK Radio.

They played four games, then a playoff series was held, and two teams - Weston and Smash - battled it out in a championship game. The Weston team triumphed, taking home the top prize of four of the same type of chair used in the games.

'We wanted to tie in the fun factor but also to demonstrate the functionality of our chairs,' Warfield said. And that goal was accomplished. 'Not a single person got hurt,' she said.

A similar event was held in San Fransisco last month, and other office hockey tournaments are being planned.



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