WASHINGTON: The Widmeyer-Baker Group is revamping after a lackluster performance - but the changes go beyond a new name and logo. The Baker in TWBG has left the firm.
WASHINGTON: The Widmeyer-Baker Group is revamping after a lackluster performance - but the changes go beyond a new name and logo. The Baker in TWBG has left the firm.
Scott Widmeyer, chairman and CEO of the new Wid-meyer Communications, said the departure of COO Michael Baker was amicable. Baker is expected to launch a new venture - involving science and technology PR - shortly.
While many other DC firms have enjoyed double-digit growth over the last few years, PRWeek rankings show TWBG posting a 1% decline year-on-year in 1999.
However, Widmeyer insists that a restructure, involving increased activity in a number of practices, will pay dividends.
Closer attention will also be paid to finances. Widmeyer said: 'If you're an independent agency, you have to drive your own finances. You can't call Daddy Omnicom to send money back to you to make up the difference.'
