Top 10 Toughest Jobs in PR go to ..

NEW YORK: What would you do if your client announced at a press conference that he wanted to eat the children of his major rival?

NEW YORK: What would you do if your client announced at a press conference that he wanted to eat the children of his major rival?

NEW YORK: What would you do if your client announced at a press conference that he wanted to eat the children of his major rival?

The vast majority of the PR world never has to cope with such exotic difficulties. But Dan Klores' exploits as publicist for Mike Tyson earned him and his colleague Sal Petruzzi top place in the celebrity section of PRWeek's first 'Jobs from Hell' ranking.

PRWeek's survey ranks the Top 10 Toughest PR Jobs in four categories - showbiz, politics, corporations and by industry type.

A decade-long media spotlight on the tobacco industry sparked its position as the toughest industry to front, together with Philip Morris as the most troublesome company to represent, ahead of Bridgestone/Firestone and Exxon.

President Clinton was voted the hardest political leader to represent.

The survey has a 95% level of confidence with an accuracy of +/- 4%.

See Editorial p16, Feature p24.





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