Porter Novelli will launch PR program for planning, developing and revitalizing DC

WASHINGTON, DC: The National Capital Revitalization Corporation (NCRC) has hired Porter Novelli to launch a PR outreach program that will help plan the development of the Nation's capital.

WASHINGTON, DC: The National Capital Revitalization Corporation (NCRC) has hired Porter Novelli to launch a PR outreach program that will help plan the development of the Nation's capital.

WASHINGTON, DC: The National Capital Revitalization Corporation (NCRC) has hired Porter Novelli to launch a PR outreach program that will help plan the development of the Nation's capital.

Porter Novelli will partner with minority PR firm McKinney & McDowell Associates. However, it's a short contract that comes to a close at the end of this year.

NCRC was formed two years ago but didn't have its first board meeting until this year. Board members were chosen by DC's mayor and the White House. The corporation received a dollars 25 million appropriation from Congress as seed money, but there is hope it will become self-funded in the future.

Mike Frisby, Porter Novelli's VP of public affairs, said the local government needed an agency to control and monitor development and building and also to communicate better with local leaders and activists.

Overall, the campaign is designed to demonstrate how what a progressive place DC is. In the past, the capital has been criticized for government waste and mismanagement. However, under Mayor Anthony Williams, critics have had less to carp about as the District is once again attracting businesses and residents inside the city limits. Furthermore, a spurt of building - including a new convention center - has boosted the local economy.

NCRC is currently looking for a CEO and, according to El Chino Martin, spokesman in the office of deputy mayor, the board hopes to name someone within a month.

Martin said it will be up to the new CEO to determine a PR budget and choose an agency for a longer-term contract.

However, Frisby is confident that Porter Novelli will get a new and longer contract saying, 'The board picked the agency, and they wouldn't have put money and time into the process if the CEO was going to hire another one.'



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