IPG appoints first IR chief for Wall St

NEW YORK: Interpublic Group (IPG), the holding company of the world's largest PR firm, has appointed its own investor relations chief for the first time in recent years to improve ties with Wall Street.

NEW YORK: Interpublic Group (IPG), the holding company of the world's largest PR firm, has appointed its own investor relations chief for the first time in recent years to improve ties with Wall Street.

NEW YORK: Interpublic Group (IPG), the holding company of the world's largest PR firm, has appointed its own investor relations chief for the first time in recent years to improve ties with Wall Street.

IPG, which owns the newly created Weber-Shandwick Worldwide, has poached PepsiCo's VP IR, Susan Watson, for a new SVP IR post. Until now IPG's CFO Sean Orr and SVP finance, Thomas Volpe, have been the main points of contact for analysts and institutions.

Given IPG's stature as a dollars 5 billion communication services conglomerate, it has been surprisingly slow to hire its own IR person.

The appointment comes amidst a flurry of activity at IPG. Last year, it made its three advertising networks into two with the merger of Lowe & Partners and Ammirati Puris Lintas and their respective media shops.

The recent Weber/Shandwick merger was compounded last week by sister shop Golin/Harris acquiring the MWW Group (PRWeek, October 16).

Watson, 48, who previously worked at PepsiCo alongside Orr, said: 'The demands of Wall Street are 24/7, they always want to know more.'

Watson started her career as a media analyst at Morgan Stanley. She also spent time in the IR divisions of publishing group Gannett and measurement firm, Nielsen Media Research.





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