INTERNATIONAL NEWS: Weber buys Italian firms, relaunches in Argentina

BUENOS AIRES, ARGENTINA: Hot off the heels of the Weber/Shandwick merger, which created the largest PR firm in the world, CEO Larry Weber says he will relaunch Nueva Comunicacion, the Argentinian agency it acquired at the start of the year. The agency will begin operating officially in January under the Weber/Shandwick name.

BUENOS AIRES, ARGENTINA: Hot off the heels of the Weber/Shandwick merger, which created the largest PR firm in the world, CEO Larry Weber says he will relaunch Nueva Comunicacion, the Argentinian agency it acquired at the start of the year. The agency will begin operating officially in January under the Weber/Shandwick name.

BUENOS AIRES, ARGENTINA: Hot off the heels of the Weber/Shandwick merger, which created the largest PR firm in the world, CEO Larry Weber says he will relaunch Nueva Comunicacion, the Argentinian agency it acquired at the start of the year. The agency will begin operating officially in January under the Weber/Shandwick name.

Weber is also reported to be negotiating an acquisition in Brazil. Sources say the main candidates are Nueva's Brazilian affiliate, Companhia de Noticias, and Gaspar & Asociados, the region's top firm. Gaspar is also in negotiations with Fleishman-Hillard.

Further acquisitions are likely to follow in Mexico and Chile, where discussions are taking place with Nueva's partner, JC&L.

Weber/Shandwick recently purchased two financial agencies in Italy: Massmedia Partners and Bridge Editore.

Under the deal, Mass-media's MD Andrea Garbarino becomes vice chairman of Shandwick's existing Italian operation while Furio Garbagnati, Shandwick Italia's CEO, will now serve as chairman of Massmedia.

Both Massmedia and Bridge Editore will continue to trade separately under the deal.





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