INTERNATIONAL NEWS: Shandwick adds third office to its Chinese empire

GUANGZHOU, CHINA: Shandwick International has opened its third office in China. The New York-based agency is only the fifth international agency to open an office in Guangzhou, the southern capital city of China.

GUANGZHOU, CHINA: Shandwick International has opened its third office in China. The New York-based agency is only the fifth international agency to open an office in Guangzhou, the southern capital city of China.

GUANGZHOU, CHINA: Shandwick International has opened its third office in China. The New York-based agency is only the fifth international agency to open an office in Guangzhou, the southern capital city of China.

Housed in the same premises as its advertising sister, McCann-Erickson, the new outpost will be managed from Shanghai by Ivy Soonthornsima, director of Shandwick's central and southern China operations.

Soonthornsima will head a team of three, primarily servicing the agency's top international clients in the country, which include Hewlett-Packard, Kodak, Mastercard, Northwest Airlines, Philips and TNT.

The move also brings Shandwick closer to its largest China client, Procter & Gamble, which has its China headquarters in the southern capital.

Diane McCulloch, managing director of Shandwick China, said the move was a strategic imperative for the past two years.

'We have been operating in so many secondary and third-tier cities in central and southern China with companies like Kodak, and we need to be closer to our range of contacts there,' she said.

The Guangzhou office will aim to collaborate with its advertising sister on occasional integrated marketing programs.

No further Shandwick offices in China are planned as Beijing, Shanghai and Guangzhou are the three key cities for marketing in the country.

Shandwick recently merged with the Weber Group to become the largest PR agency in the world, ahead of Burson-Marsteller, with combined revenues of dollars 320 million, 2,500 employees and 68 offices across the globe.

Asia is the world's third-largest PR market. Shandwick was ranked the No.2 firm in Asia in PRWeek's Global Rankings survey (September 25), with an Asian income of dollars 16,537,000 in 1999.





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