California shops protest contract

SACRAMENTO, CA: California Conservation Department's recent selection of an Arizona ad agency for its dollars 10 million recycling contract has sparked an uproar from the California-based firms that competed in the review.

SACRAMENTO, CA: California Conservation Department's recent selection of an Arizona ad agency for its dollars 10 million recycling contract has sparked an uproar from the California-based firms that competed in the review.

SACRAMENTO, CA: California Conservation Department's recent selection of an Arizona ad agency for its dollars 10 million recycling contract has sparked an uproar from the California-based firms that competed in the review.

Riester-Robb, an independent Phoenix-based shop, scooped the dollars 10 million assignment over such heavyweights as Ogilvy PR, Hill & Knowlton, Edelman and Fleishman-Hillard.

Runner-up Asher-Gal of Los Angeles filed a formal protest, claiming that the winning agency does not have a 'fully functioning office' in California - a baseline criterion for bidding firms.

Riester-Robb president Tim Riester admitted that the firm's presence was limited to a single account supervisor in a San Francisco apartment.

But according to Riester, Asher-Gal's protest holds no water and is simply a case of sour grapes: 'We never pretended to be anything other than what we are.'



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