TV Guide decides to go multimedia

NEW YORK: In a bid to position itself as a multimedia concern rather than a mere print publisher, TV Guide resigned from the Magazine Publishers of America this week, citing its ongoing evolution as the reason for its 'prioritization' of trade association membership.

NEW YORK: In a bid to position itself as a multimedia concern rather than a mere print publisher, TV Guide resigned from the Magazine Publishers of America this week, citing its ongoing evolution as the reason for its 'prioritization' of trade association membership.

NEW YORK: In a bid to position itself as a multimedia concern rather than a mere print publisher, TV Guide resigned from the Magazine Publishers of America this week, citing its ongoing evolution as the reason for its 'prioritization' of trade association membership.

The announcement was made by John O'Reilly, president of TV Guide's magazine group, just before the start of the trade association's annual meeting in Bermuda.

'MPA is disappointed by the resignation,' said Nina Link, MPA's president and CEO in a statement. She said TV Guide had been a member for three years, during which time the publication had changed owners twice. In July 2000, TV Guide was purchased by Gemstar International Group.

MPA declined to say how much TV Guide paid in dues.

MPA's focus has been entrenched in issues concerning print media, having mounted a dollars 10 million lobbying effort to prevent a proposed 15% postal rate increase for magazines. Dittus Communications is spearheading the initiative. In August, Linda Rosenbaum was hired as MPA's VP of PR.

Link acknowledged that TV Guide's emphasis on print is decreasing. But, she said, 'given the critical issues facing the industry - particularly in the postal and distribution areas that could have a serious financial impact - we believe membership in the association is more important today than it has ever been.'

MPA is not letting TV Guide go without a fight. 'We'll make every effort to convince them to rejoin,' Link said.



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