Questions & Answers: Sharon Terner

Here's proof that you don't have to be a big shot to appear in Q&A. Ms. Terner was so nice and positively unrelenting in her request to be featured here, we lost the will to say no.

Describe the company you work for: Shoor & Co., headquartered in Columbia, SC, provides results-driven PR, marketing and communications services to hi-tech companies worldwide.

What do you do there? I'm an account manager. Right now, I'm working with Adidas, Bombay, Chanel, DKNY, FAO Schwarz, Gucci and Neiman Marcus, to name just a few!

How do you make a difference? My every action impacts my client's bottom line. I feel that by positioning and increasing the visibility of their products, I am making a difference by making society aware of what my clients have to offer.

Tell us something interesting about your agency. In our new office we have a dedicated stress-relief room, where you can lounge around on the couch in the middle of the afternoon.

What is your proudest moment/greatest achievement? Without a doubt it was checking for a pulse, and finding one after doing several rounds of chest compressions on a little boy after a near-drowning accident. Nothing can compare to that feeling, but the four cover stories I landed my first year on the job for one of my clients cut a close second!

How did you get into PR? All the other classes at USC that I needed for the semester were full, so I signed up for a PR class for some extra hours ... and then wound up changing my major because I found my true calling.

How did you get where you are today? By being tenacious and never accepting no for an answer the first time around.

Who will be the PR industry's next big hero and why? Hopefully me. I'm young, ambitious and on a quest for success.

What is your favorite magazine? PRWeek, without a doubt! (OK, enough already, we're blushing here.)

Who or what do you hate most? People who drive with their blinker on and never switch lanes.

With which historical figure do you identify? Amelia Earhart - I consider myself fearless.

Name one thing about your past that people would be surprised to learn. I worked my way through college at Chuck E. Cheese dressed as Chuck E. Cheese himself.

What is your motto/philosophy? Forrest Gump sums it up best. 'Life is like a box of chocolates. You never know what you're gonna get.'

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