CHICAGO: It takes four to seven years of experience in public relations before you can call yourself a PR 'professional,' according to a dollars 130,000 study by the Universal Accreditation Board. Results were revealed at the Public Relations World Congress 2000.
CHICAGO: It takes four to seven years of experience in public relations before you can call yourself a PR 'professional,' according to a dollars 130,000 study by the Universal Accreditation Board. Results were revealed at the Public Relations World Congress 2000.
In considering long-awaited and much-anticipated changes to the Accredited in Public Relations (APR) exam, the board commissioned Gary Siegel Organization to quantify how those in the PR field spend their time.
Siegel sent surveys to 3,133 people in all segments of the industry.
Asked how much time they spent on 11 activities over the past year, 89% responded either 'a great deal' or 'some' to strategic planning, the highest combined response rate of any category. PR program planning was second, with 88% saying either a great deal or some. Project management came in third at 86%, with media relations next with 78%
