PR TECHNIQUE MEDIA TRAINING: Polishing the media skills of corporates - The days are long gone when a CEO could hide behind a PR head. John Frank reports on prepping business clients to face the press

Bill Patterson has made people cry and been physically attacked while doing it. Mary Balice has been known to ambush people when she does it. No, Patterson and Balice aren't Marine drill instructors cracking the whip on new recruits. They're media trainers, preparing execs for facing the press, analysts, shareholders and employees.