NEWS BRIEFS

ADA, MI: Amway Corporation, the mammoth privately-owned direct-seller of cosmetics, vitamins and cleaning products, is changing its name to Alticor. The name change comes about from a corporate restructuring to reflect marketing of non-Amway products, an Internet presence and to escape the negative image of traditional door-to-door sales of its nearly 500 products

ADA, MI: Amway Corporation, the mammoth privately-owned direct-seller of cosmetics, vitamins and cleaning products, is changing its name to Alticor. The name change comes about from a corporate restructuring to reflect marketing of non-Amway products, an Internet presence and to escape the negative image of traditional door-to-door sales of its nearly 500 products

ADA, MI: Amway Corporation, the mammoth privately-owned direct-seller of cosmetics, vitamins and cleaning products, is changing its name to Alticor. The name change comes about from a corporate restructuring to reflect marketing of non-Amway products, an Internet presence and to escape the negative image of traditional door-to-door sales of its nearly 500 products



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