National Senior Games Association hires WAVE PR

BATON ROUGE, LA: The National Senior Games Association has hired the Sports Wave division of WAVE PR to promote the 2002 Winter National Senior Games in Lake Placid, NY. The campaign will reach out to those large-scale broadcast and print outlets that cover sports or appeal to older Americans. Local media exposure tied to local participating athletes will be sought, as will partnerships with winter sports associations and health organizations. The deal calls for WAVE to receive dollars 7,000 a month over the next five months to set up a basic PR program

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