Media: US Weekly opens arms to publicists for star access - In pursuit of big-name exclusives, the relaunched US Weekly is adopting a cooperative stance toward publicists in order to put stars on its cover
In mid-March, the legendary Rolling Stone publisher, Jann Wenner, stumped up dollars 50 million to relaunch the monthly US magazine into a crowded field of pop culture titles. Although it competes with Time Inc heavyweights, People and Entertain-ment Weekly, the renamed US Weekly has been carving out a reputation with a series of eye-catching covers.
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