G/H expands capabilities by buying Zimat in Mexico

CHICAGO: Golin/Harris International, continuing a year-long buying binge, has picked up Zimat Consultores, the largest PR agency in Mexico with PR fees of nearly dollars 5 million and roughly 50 staffers.

CHICAGO: Golin/Harris International, continuing a year-long buying binge, has picked up Zimat Consultores, the largest PR agency in Mexico with PR fees of nearly dollars 5 million and roughly 50 staffers.

CHICAGO: Golin/Harris International, continuing a year-long buying binge, has picked up Zimat Consultores, the largest PR agency in Mexico with PR fees of nearly dollars 5 million and roughly 50 staffers.

The Mexican shop has been an affiliate of G/H for the past five years, said Rich Jernstedt, G/H CEO. 'We've had a chance to work with them, to get to know them,' he said.

The deal, with undisclosed terms, completes the first round of acquisitions G/H had hoped to make this year, Jernstedt said. The agency has expanded its PR fees from dollars 60 million in 1999 to roughly dollars 160 million this year thanks to acquisitions and to picking up individual offices from other Interpublic Group-owned agencies.

A second wave of purchases is planned to continue filling in G/H's capabilities in terms of both disciplines and geography, Jernstedt said. Acquisitions this year have significantly strengthened G/H in IR, public affairs and technology.

Zimat works with several major Mexican clients including Frito-Lay, Gillette de Mexico, Grupo Bimbo, a major Mexican food company, and Kraft Foods.

The firm's name will change to Zimat Golin/Harris. Managing directors Bruno J. Newman and Marta Mejia will continue to head the operation.





Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in