Dr. Drew can't keep Sinclair from Burson

NEW YORK: Heidi Sinclair, Burson-Marsteller's favorite tech expert, has boomeranged back after four years away from the firm. During that time, she worked in the tech industry, most recently as senior VP of marketing at Internet start-up drDrew.com.

NEW YORK: Heidi Sinclair, Burson-Marsteller's favorite tech expert, has boomeranged back after four years away from the firm. During that time, she worked in the tech industry, most recently as senior VP of marketing at Internet start-up drDrew.com.

NEW YORK: Heidi Sinclair, Burson-Marsteller's favorite tech expert, has boomeranged back after four years away from the firm. During that time, she worked in the tech industry, most recently as senior VP of marketing at Internet start-up drDrew.com.

Sinclair was lured back to the agency to chair its US Technology Practice, which she launched in 1994. After her experience outside the PR arena, Sinclair said she was looking forward to working in a 'much more stable environment.'

'When I started to think about what I wanted to be when I grew up, I realized I really missed Burson-Marsteller,' she said. 'It's good timing, because there's a shakeout happening in the business, yet there are some strong players out there that just need to evolve to the next level. It's live or die time.'

No stranger to the revolving door between agency and corporate life, Sinclair has handled communications for companies such as Lotus Development and Borland, as well as Hill & Knowlton, Ketchum and Regis McKenna.

She then chaired Burson's US Technology Practice from 1994 to 1996, at which time she left to head the new media and corporate divisions of talent agency International Creative Management.

From there, she went on to launch BrandX Media, a short-lived 'branded programming' TV and Internet production house. Sinclair then set up shop briefly at drDrew.com, the web site of Dr. Drew Pinsky, former host of MTVs sex-talk show 'Loveline.'

At Burson, Sinclair will be splitting her time between New York and California.

She replaces Kay Hart, a managing director of the US Technology Practice who has served as interim chair for the past six months. Hart will return to her former post as senior client services manager.





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