CA dumps AZ firm; will bid recycling contract again

SACRAMENTO: In a turnaround decision, the California Conservation Department has revoked its controversial appointment of an agency outside California for its dollars 10 million recycling contract (PRWeek, October 23) and placed the account back up for review.

SACRAMENTO: In a turnaround decision, the California Conservation Department has revoked its controversial appointment of an agency outside California for its dollars 10 million recycling contract (PRWeek, October 23) and placed the account back up for review.

SACRAMENTO: In a turnaround decision, the California Conservation Department has revoked its controversial appointment of an agency outside California for its dollars 10 million recycling contract (PRWeek, October 23) and placed the account back up for review.

'While our first selection of Riester-Robb was a unanimous decision, we've withdrawn all the bids and bid the contract again,' confirmed Carol Dahmen, lead spokesperson at the conservation department.

Dahmen declined to comment on whether the second RFP, which was publicly posted last Friday, was spurred by uproar from competing firms.

As reported in PRWeek (last week), LA ad agency Asher/Gal, which came in second in the recycling review, filed a formal protest against the award two weeks ago, contending that Riester-Robb didn't meet two of the requirements of the RFP. The Phoenix-based agency had a questionable California presence - a single account representative working out of a San Francisco apartment - and they failed to specify allocation of the campaign budget to the Disabled Veterans Business Enterprise, a criterion for all state contractors.

Original bidders and other firms interested in the ad and PR contract are welcome to re-enter. However, some suggested that the process could be a convoluted way to rehire Riester-Robb.



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