NEW YORK: News Corp. has added muscle to its corporate communications office with a slew of new hires.
Gary Ginsberg, EVP of investor relations and corporate communications, has created a new position on the West Coast and hired Teri Everett from advertising agency Euro RSCG Worldwide, where she was director of global communications.
Before joining Euro, Everett spent six years at ABC News as director of communications. She will become VP of communications, liaising with the company's film, TV and sports subsidiaries.
Also joining the firm in New York as director of communications is Nicky Weinstock, a published author.
Separately, News Corp. has formed a new firm, Sky Global Networks, which holds the company's pay-TV interests, including BSkyB and Fox Television.
President and CEO Chase Carey has brought in Primedia's Eileen Murphy as VP of corporate PR. She will handle media relations and corporate branding, while Ginsberg will oversee the planned Sky Global Networks IPO, which as yet has no date attached to it. Murphy, who left Primedia last week just as the firm was announcing its dollars 690 million merger with Internet search engine About.com, had worked closely with the firm's chief executive, Tom Rogers, to re-configure PR.
Murphy's departure leaves a hole at the top of Primedia's communications department, which is supported on a corporate level by Sloane & Company.
Last week Murphy confirmed the appointment of Jennifer Parker as the first in-house PR director for Primedia-owned New York magazine in some time.
That will result in a decrease in Dan Klores Associates' responsibilities.
Murphy had also lured former ABC News colleague Sonya McNair to join the firm's Channel One network before her departure. Murphy had worked as vice president of communications at ABC News until April.