COOKING UP A STORM: From making stars out of chefs to giving the wine list the once over, an extra helping of PR has become an integral part of a restaurant's success. Claire Atkinson digs into the glitzy world

Just as culinary tastes have evolved over the years, so has the role of the restaurant publicist. While PR used to be all about securing good reviews and generating all-important word of mouth, agencies are now offering a full menu of services.