PR TECHNIQUE: PRESS CONFERENCES - Avoiding a nightmare press conference. Standing in front of hundreds of journalists, and your client, is one time you don't want to screw up. Craig McGuire recounts press conference horror stories to learn from
Organizing the annual press conference for the National Drunk and Drugged Driving Prevention Month Coalition, Katherine Hutt felt confident. Hutt, president of Nautilus Communications, had pulled off the last few conferences successfully, but she knew the 1998 event was going to be extra special.