MEDIA: The Time is right, magazine builds brand with radio - A new technology series and the signing of an industry-savvy entertainment correspondent have made Time's transition to radio an impressive one Claire Atkinson reports.

News that AOL has received 500,000 subscription requests for Time magazine is evidence that the news weekly is benefiting from Time Warner's new ownership structure. But perhaps not as well-known is the fact that Time has also been extending its brand on the airwaves, through an alliance with CBS Radio.