Freeloader.com hires Urge PR

LONDON: Freeloader.com, a London-based company providing online access to retail-quality videogames in return for demographic information about users, has hired Los Angeles-based boutique Urge PR to handle its US launch. Also joining Urge PR's roster in the past month were Flixer, an LA-based online forum and offline film production and distribution firm, and eHotel, a Silicon Valley start-up offering online access to hotels. In total, the accounts will deliver at least dollars 1 million in fee revenue.