Editorial: Deals can be bad for your health
Had any interesting propositions recently? The rush by big agency networks to snap up the ever-dwindling pool of independents has reached fever pitch, with deals sealed by top 20 shops MWW and Morgen Walke in the past few weeks alone. This week, in the first of two-part special feature (page 16), PRWeek looks at the occasionally grim reality beyond agency unions, particularly those where one partner has its roots in the advertising world.
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