ARLINGTON, VA: Peg Culotta, who is largely credited with launching The Weber Group's technology practice in the Washington, DC metropolitan area, is leaving her position December 1 - a move that will throw up questions about the firm's future, said Keith Lindenburg, the Weber Group's eastern region general manager.
ARLINGTON, VA: Peg Culotta, who is largely credited with launching The Weber Group's technology practice in the Washington, DC metropolitan area, is leaving her position December 1 - a move that will throw up questions about the firm's future, said Keith Lindenburg, the Weber Group's eastern region general manager.
Culotta is one of the first high-profile exits from the agency since the merger of Weber and Shandwick was announced in September. She has quit to become a vice president of operations for Gilden Advertising in Baltimore. Her departure comes at a time of reorganization at the newly merged Weber-Shandwick, with consolidation of the operation's brands underway.
Lindenburg said: 'We are looking at all the options. Peg's leaving may accelerate things.'
Decisions, besides choosing a successor, include whether or not to move ahead with one or two brands and physically move the two offices together.
Shandwick is currently in the District of Columbia, while The Weber Group is in northern Virginia, the region's technology heart.
As part of the reorganization within the group, Golin/Harris moved its operation into the Arlington office, joining forces with the Weber McGinn group.
Culotta said she is leaving for 'very personal reasons.' She was born and raised in Baltimore, where her family continues to reside, and wanted to go home.
She joined The Weber Group in 1997 in Cambridge and two years later established the Washington practice. The office now reports dollars 2 million in revenues.
