The dating game: In the second part of our special feature on selling your agency, Chris Barnett looks at two very different tales from firms who tied the knot with a major network. And answer to the big question - how much should you charge?

The decision to sell to a global network is going to be one of the hardest of your professional life, as Brian and Erica Swerdlow learned last summer when suitors started banging on their door. Even once the decision was made, the choice of partner was tougher still.