MEDIA: Media Watch - Sony gives rivals extra life after PlayStation 2 shortage

The Sony PlayStation 2 (PS2) hit the US market on October 25th and was greeted by an onslaught of frenzied parents and gaming aficionados hoping to get their hands on the system. A supply shortage left many retailers and Sony executives wondering if they should have been more careful about they wished for. The marketing hype behind the launch may now backfire for Sony as competitors look to satisfy disappointed customers.

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