NEW YORK: Apparel giant VF Corporation has named Ruder Finn as its agency of record for corporate PR. With such well-known brands as Wrangler, Gitano, Jantzen and The North Face, VF boasts dollars 5.6 billion in sales of jeans, intimate apparel, knitwear, swimwear and workwear. The agency had previously worked on promoting VF's Lily of France brand. Past Ruder Finn clients in the apparel industry include LL Bean and Foot Locker.
NEW YORK: Apparel giant VF Corporation has named Ruder Finn as its agency of record for corporate PR. With such well-known brands as Wrangler, Gitano, Jantzen and The North Face, VF boasts dollars 5.6 billion in sales of jeans, intimate apparel, knitwear, swimwear and workwear. The agency had previously worked on promoting VF's Lily of France brand. Past Ruder Finn clients in the apparel industry include LL Bean and Foot Locker.
