ANALYSIS: Weekly Web Watch - Time for the dot-com PR to earn their fees and provide a lifeboat

The job of the dot-com PR is getting ever tougher and so is that of PR professionals working for established companies' e-biz units. Not because those firms might be finding things a lot tougher financially, though many are. The problem for Web-oriented PR divisions is combatting the noise created by other firms which are hitting the ground in their scores.

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