ANALYSIS: Political PR - Bush's overt swagger wins Gore sympathy Gore and Bush PR staff have sailed in unchartered waters since Election. Day, reports Doug Quenqua, as they attempt to shed positive light on their men.

Americans like a fair fight. They don't like it when someone wins by exploiting an unfair advantage, and they don't like gloaters (think John McEnroe and the New York Yankees). They also have a special distaste for sore losers (Tonya Harding, Cruella Deville, etc.)