ANALYSIS: Client Profile - Priceline pays for not building relationships. Although many dot-coms are in trouble, Joe Mullich finds that Priceline is also suffering from its failure to build key relationships during the good times

Not a week goes by these days without news of another dot-com in decline. While not even the greatest PR practitioner can rescue a bad business model, commentators think Priceline should at least be mounting an aggressive PR push against the volley of bad news.