Manning Selvage & Lee named global agency of record for Embraer

NEW YORK: Manning Selvage & Lee has been named global agency of record for Embraer, one of the world's largest manufacturers of regional jets and Brazil's largest exporter. Burson-Marsteller was the company's previous agency. The estimated dollars 1 million dollar account was scooped by MS&L following the firm's successful management of Embraer's IPO in July. MS&L also worked for Embraer on the Farnborough Air Show event in England, and handled PR for the company's launch in China. Jeremy Jacob, SVP and deputy director of global accounts at MS&L, will be the worldwide account director.