BUENOS AIRES, ARGENTINA: Manning Selvage & Lee has officially launched its Latin American network. For the first time in its history, its parent group, McManus (now a division of Bcom3 alongside Leo Burnett), held a summit meeting with its Latin affiliates.
BUENOS AIRES, ARGENTINA: Manning Selvage & Lee has officially launched its Latin American network. For the first time in its history, its parent group, McManus (now a division of Bcom3 alongside Leo Burnett), held a summit meeting with its Latin affiliates.
The meeting, headed by MS&L president Lou Capozzi, took place in Buenos Aires, where the company acquired 25% of the Argentine consultancy Muchnik, Alurralde, Jasper last year.
At the summit, Capozzi met MS&L's new Venezuelan agency, NewStar. The Caracas-based firm, headed by Chuky Reyna, was part of the local Leo Burnett branch and was inherited by MS&L after the merger.
Other regional PR affiliates included Paulo Andreoli & Asociados from Brazil, Dickens & Asociados from Mexico and a network built by Muchnik, Alurralde, Jasper prior to joining MS&L, which reaches most of the countries in Latin America.
Deborah Vallejo, head of MS&L's San Antonio office and a specialist in communications with the Latin American community in the US, also attended the summit.
MS&L hopes to close this year with revenues of dollars 100 million, placing it among the top 15 globally and in competition with GCI (owned by the Grey group) and Golin/Harris (owned by Interpublic).
