COMMENT: Editorial - Is viral marketing being hijacked?

The media has always loved fads and fashions. This year's big ticket media items have included a rather dangerous scooter, an illegal music software, a children's book about a child with magic powers which bears a striking similarity to a host of previous children's books about children with magic powers, the obligatory sold out games software, and a pair of sunglasses straight out of the early 1980s.