ANALYSIS: Profile - A fighter sure to shake things up at the PRSA - Joann Killeen takes over as chair of the PRSA in 2002 and has revealed plans to run the organization more like a business. She'll have her work cut out though, as Alvin M. Hattal

When Joann Killeen was 10 years old, she chased after three older boys who had kicked over her sandcastles and beat them up. More recently, she's taking on the men and she is the one starting the fights.