ANALYSIS: Consumer PR - Is it meltdown for the Ben & Jerry's brand? - Ben and Jerry may quit following parent Unilever's appointment of a new CEO to the brand. Matthew Arnold examines whether Ben & Jerry's can survive without them

Ben Cohen and Jerry Greenfield, the hippie entrepreneurs who whipped up Ben and Jerry's Homemade ice cream, weren't too keen on selling their company to Unilever earlier this year. Their board nudged them forward, and after wresting a slate of sale conditions from the Anglo-Dutch food giant in negotiations, they conceded and settled into uneasy roles as company icons and guardians of its trademark social programs. But when a Unilever insider was appointed on November 20 to head Ben & Jerry's over their choice, it caused the company's namesakes to publicly hint at their resignation.


Sign in to continue

Sign in

Sign in

Trouble signing in?

Reset password: Click here

US and Asia
+001 (800) 558-1708

UK & Europe
+44 (0)20 8267 8121


Don't have an account? Complete easy registration and receive:

  • Limited Article Views (Excludes Subscriber Only Content)
  • Select Newsletters (Excludes Subscriber Only Bulletins)

Register Now



  • Limited free articles a month
  • Limited number of free email bulletins

Register Now


To receive full access to PRWeek's content subscribe today and receive:

  • Unlimited access to PRWeek content
  • Daily Breakfast Briefing
  • Breaking News Alerts
  • Weekly Online Edition
  • Agency Business Report
  • Weekender Edition
  • PRWeek Magazine
  • Full Archive Access

Subscribe Options

Start your free trial 

Enjoy these subscriber-exclusive benefits:

  • Unrestricted individual access to
  • Breaking news and industry updates via PRWeek Daily News bulletin
  • Exclusive access to Power Book and Top 150 UK Agency Business Report

Join today

Need to activate your subscription?

Domain/Group Subscriptions
Click here >>

Individual Subscriptions
Click here >>

Need to activate your Subscription

Company Wide Subscriptions
Click here >>

 UK Individual Subscribers
Click here >>