ANALYSIS: Client Profile - The reasonable face of environmentalism - The National Audubon Society is more concerned with nurturing the environmentalists of the future than carrying out PR stunts

When National Audubon Society communications director John Bianchi came aboard in 1996, he was one of the only employees at its New York City headquarters to put his e-mail address on his business cards. He found the Society's media lists in enormous documents rather than databases.