Conservationists reappoint Riester

SACRAMENTO, CA: For the second time in two months, the California Department of Conservation has named Phoenix-based Riester-Robb as the agency of record for its dollars 10 million state recycling campaign.

SACRAMENTO, CA: For the second time in two months, the California Department of Conservation has named Phoenix-based Riester-Robb as the agency of record for its dollars 10 million state recycling campaign.

SACRAMENTO, CA: For the second time in two months, the California Department of Conservation has named Phoenix-based Riester-Robb as the agency of record for its dollars 10 million state recycling campaign.

Originally awarded the contract in October, Riester-Robb was forced to re-bid the account after a protest from a competing agency in the first round. Asher/Gal & Partners, a LA advertising agency that was placed second in the initial competition, claimed the Phoenix firm did not meet specific criteria outlined in the original RFP, including that the awardee have a fully-functioning CA office.

Conservation Department spokesperson Carol Dahmen said a new panel of judges evaluated the new proposals and selected Riester-Robb by a unanimous vote. Only five of the original nine agencies chose to rebid. Deen & Black, Fleishman-Hillard, Hill & Knowlton and Manning, Selvage & Lee opted out.

'All I can say is that we have found everything we were looking for in the same agency twice now. If people aren't satisfied with that, I don't know what to tell them,' said Dahmen.

However, a source said: 'The new RFP indicated that they favored simply rehiring Riester-Robb. First of all, they put the process under an extremely condensed time-frame, Second, they re-worded the requirement about having an office in California.'



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