ANALYSIS: Profile - Tough? You have to be in the oil business - Sondra Fowler is one of PRWeek's 50 most influential women in PR and the IR brains behind Conoco's hugely successful IPO. Sherri Deatherage Green finds out how she made it

A woman tough enough to drag a bunch of reporters to the North Slope of Alaska in December could handle just about any PR task, even publicizing a dollars 4 billion IPO.