Ogilvy boosts PA offer with CA firm

NEW YORK: Gaining a toehold in the lucrative California public affairs market, Ogilvy PR has acquired Deen & Black, a dollars 4.5 million social marketing and issues-oriented agency with offices in each of the state's key media markets.

NEW YORK: Gaining a toehold in the lucrative California public affairs market, Ogilvy PR has acquired Deen & Black, a dollars 4.5 million social marketing and issues-oriented agency with offices in each of the state's key media markets.

NEW YORK: Gaining a toehold in the lucrative California public affairs market, Ogilvy PR has acquired Deen & Black, a dollars 4.5 million social marketing and issues-oriented agency with offices in each of the state's key media markets.

Under terms of the agreement announced January 3, Deen & Black, which has about 46 employees in Sacramento, Los Angeles, San Francisco and San Diego, will adopt the Ogilvy name and cease to operate as a separate brand, effective immediately. In cities where the two agencies each have offices, such as San Francisco and Los Angeles, operations will eventually be consolidated.

Financial details were not disclosed. However, the firm's three partners, Robert Deen, Christi Black and Alicia Ritter, will now report to Marcia Silverman, Ogilvy PR's president of the Americas. Deen will also join the Ogilvy executive management committee.

With Deen & Black off the auction block, the only mid-sized independents left duking it out for social marketing and issues-oriented work in California are Rogers & Associates and Stoorza.



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