If your client told you to jump off the Brooklyn Bridge, would you do it? Or how about parading around in silky negligees on television, all for the good of the account?
That's what three intrepid staff members from Colorado-based firm Market Ability did.
Partners Tami DePalma, Kim Dushinski and account manager Malea Melis modeled 'tasteful' bedroom apparel for a televised fashion show to promote 'Gentleman's Shopping Night' at the store Chelsea of London in Golden, CO.
Dushinski, who modeled a black velvet number with a matching robe, said their colleague Bradley James drafted her and her cohorts into the gig without their knowledge.
'He was working with the TV station and they were looking for a good angle so he volunteered us,' she said, somewhat wearily.
PRWeek will be more than pleased to pass on suggestions as to how the ladies can take their revenge on Mr. James.