Home site seeks PR improvement

EVANSTON, IL: Online retailer Ourhouse.com plans to hire a PR manager and position itself as a dot-com survivor after its recent purchase of Tavolo, a cooking products site.

EVANSTON, IL: Online retailer Ourhouse.com plans to hire a PR manager and position itself as a dot-com survivor after its recent purchase of Tavolo, a cooking products site.

EVANSTON, IL: Online retailer Ourhouse.com plans to hire a PR manager and position itself as a dot-com survivor after its recent purchase of Tavolo, a cooking products site.

'The Tavolo purchase puts us in a position of strength,' says Jon Harris, director of communications. 'This immediately establishes Ourhouse as a player in the kitchen. We'll do everything we possible can to leverage this.'

Privately held Ourhouse bought Tavolo in December. Terms were not disclosed.

The purchase has increased the number of products Ourhouse offers by 10,000 to 40,000. The site's offerings range from home improvement products to prepared foods.

Tavolo had been attracting 500,000 to 1 million visitors a month while Ourhouse has had 3.6 million visitors a month.

Harris is looking for an experienced PR manager with a background in consumer goods or technology to help promote the expanded Ourhouse. PR efforts will target not only consumers interested in cooking (Tavolo's market), but also vendors whose products Ourhouse would like to carry on its site.

PR efforts to date have revolved around gaining exposure for Ourhouse spokesperson Lou Manfredini (PRWeek, November 13, 2000). Harris recently secured Manfredini a biweekly column in USA Weekend magazine and is finalizing plans for a TV show for the home repair expert.



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