CARMA launches new Web product

WASHINGTON: CARMA International has launched a product designed to help companies track the monetary value of press coverage.

WASHINGTON: CARMA International has launched a product designed to help companies track the monetary value of press coverage.

WASHINGTON: CARMA International has launched a product designed to help companies track the monetary value of press coverage.

CARMA imMEDIAte is a subscription-based Web site that tracks and interprets the media coverage of 500 corporations in 16 influential publications such as The Wall Street Journal, Forbes and Business Week.

Companies are assigned a rating - called the favorability rating - based on the type of media coverage they receive (see chart at right.) The site then tracks this rating alongside the company's stock price, allowing users to see the impact that press reports have had on a company's value.

The site also allows users to click on any point in the favorability rating graph to reveal corresponding headlines about the company appearing that day (see dotted-line inset at right.)

Users also can review the volume and quality of coverage for periods ranging from eight to 32 weeks, and track coverage patterns of single publications.

The product's competitive system allows companies to compare their ratings against other organizations in the same sector, or against any other company in the database.

CARMA has been covering the US media since October, and plans to expand to Europe, Latin America and Asia Pacific by March 2001.

'What we're trying to do is develop a massive international resource for people to be able to look at media coverage all over the world,' said Carma president and CEO Albert Barr.



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