Business Wire ups minority coverage

MIAMI: Black PR Wire and Hispanic PR Wire, the nation's largest minority news wires, have signed exclusive news distribution agreements with Business Wire.

MIAMI: Black PR Wire and Hispanic PR Wire, the nation's largest minority news wires, have signed exclusive news distribution agreements with Business Wire.

MIAMI: Black PR Wire and Hispanic PR Wire, the nation's largest minority news wires, have signed exclusive news distribution agreements with Business Wire.

The joint move is designed to give Business Wire an edge in distribution to minority markets, and represents the first fruit of the two minority services combining their marketing and negotiating muscle last fall (PRWeek, October 16, 2000).

Under the terms of the deal, Black PR Wire and Hispanic PR Wire will handle all of Business Wire's news releases targeted to the Black and Latino communities. In exchange, Black PR Wire and Hispanic PR Wire will work with Business Wire for all their general audience distributions.

Cathy Baron Tamraz, COO of Business Wire, said: 'This twin move further strengthens our strategic distribution channels to key vertical markets at a time when multicultural outreach has become increasingly vital to PR and IR professionals and their clients.'



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