ANALYSIS: Profile - PR man shines in face of school tragedy. Times of crisis often prove the mettle of those involved. John Frank tells of how Rick Kaufman, head PR person in the 1999 Columbine, CO high school tragedy, went beyond the call of duty

Rick Kaufman knew he wanted to be a PR man from the time he was a student at the University of Wisconsin at Stevens Point. When he graduated in 1984, he took a newspaper reporting job because a professor had told him it was the best way to develop the writing skills he would need in PR.

by JOHN FRANK

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