Weber Shandwick lands software duo

BOSTON: Newly merged PR giant Weber Shandwick has racked up a pair of high-profile wins on each coast in the lucrative e-business software space.

BOSTON: Newly merged PR giant Weber Shandwick has racked up a pair of high-profile wins on each coast in the lucrative e-business software space.

BOSTON: Newly merged PR giant Weber Shandwick has racked up a pair of high-profile wins on each coast in the lucrative e-business software space.

In Silicon Valley, Broadvision, a leading e-commerce software maker, has handed its corporate PR business to WS. The agency beat out competitors said to include many of the Bay Area's top hi-tech shops.

For five years prior to retaining WS, Broadvision was handled by Capstone Communications, a Bay Area boutique that has since merged with Creamer Dickson Basford and Kratz & Jensen to become Magnet Communications.

Meanwhile, on the East Coast, Islandia, NY-based business software giant Computer Associates has also picked WS as its new PR agency of record.

WS competed against 12 firms for the assignment of assisting with Computer Associates' recently launched corporate rebranding campaign, which seeks to reposition the company as a seller of subscription-based, e-business management software.

The account will be led by New York-based EVP and Eastern Region GM Keith Lindenburg. CA did not have a corporate PR firm of record prior to WS.



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